In the business world, commercial concerns and social awareness don’t always make the best of bedfellows.
But one company that offers an example of how the two goals can succeed in sync is Appleseed Records, an independent label that brands its music with a mission.
Based in West Chester, Pa., Appleseed was established in 1997 by attorney Jim Musselman, an activist, organizer and consumer advocate whose previous resume included an eight-year stint working with Ralph Nader.
Over the past decade, the company has accumulated a sizeable roster of leading folk icons — Pete Seeger (whom Musselman calls his mentor), Donovan, John Stewart, Eric Anderson, David Bromberg, Roger McGuinn, Al Stewart and Tom Paxton, to name but a few — as well an impressive catalogue of more than 80 offerings, plus five Grammy nominations to boot.
With Musselman at the helm, Applesee Pin It