By Dr. Disc
Name: Culture Shock
Address: 2239 Charles St., Rockford, IL
Hours: 10 a.m. to 7 p.m. Monday through Saturday;
12 p.m. to 5 p.m. Sunday
Web Site: www.cultureshockshop.com
STOCK: I was very impressed with the selection of Record Store Day releases they had – maybe the largest selection I have ever seen for a “small store.” Besides just the RSD items, most music in the store has one or two copies at most. The store stocks LPs, 45s, CDs, T-shirts, posters, magazines, incense, books, cleaning supplies, replacement sleeves, storage supplies, turntables, electronics, speakers and a nice selection of eclectic clothing. The store also buys records.
STAFF: I don’t normally give out many 10s, but Skyler and Lauren may be two of the nicest owners I have met. You can really see the passion in their eyes for their store. Additionally, their other staff members are very nice and knowledgeable about music. Everyone in this store is willing to share a story or give their recommendations when you ask.
STORE: The store is clean and brightly lit. Because of space limitations it’s tough for them to display all of their used records, and if you are vertically challenged, you will need to use the steep stool that they have. For RSD, they moved out a lot of the clothing items and moved all of the RSD items to one side of the store. This made it easy for the 25 customers at a time who were allowed into the store on RSD.
SELECTION: The RSD selection was great (so give this 8 1/2 stars). There were one or two copies of each title, but for the most part, there were upward of 10 copies per title. The customers who I spoke with, including Amaro Mantemayor, the first person in line (who arrived the night before at 11:30 p.m. to be the first) got everything he wanted including ”Citizen Dick,” the one item he “had to have.” The store had a limit of five RSD items per person and only one copy of any item per person. Customers were allowed to get back in line if they wanted more. While there, I witnessed no complaints about this policy. The store has a good selection of classical rock, punk, jazz and blues. They are also willing to order something that they don’t have in stock. They do not have an online store but will take orders over the phone, so call them up.
Want to suggest a shop Dr. Disc should visit? Send an e-mail to DoctorDisc@yahoo.com with the shop’s name and address, or contact the good doctor via Twitter @Doctordisc.