
The lavishly packaged box represents the sheer power of Johnny Cash’s output with every live and studio album that came out during his lifetime with the label.

These days, it’s almost unthinkable to go see your favorite band in concert or hang out at a music festival without taking at least a little bit of the show home with you, be it a T-shirt or a baseball cap. But the items we see today in artists’ online shops and at their merch tables weren’t always so readily available, says Jacques van Gool of Backstage Auctions.

The elusive nature of picture sleeves — which had limited press runs, were tacked to bedroom walls or thrown away by parents when their kids moved out of the house — has made the sleeves a hot property among collectors. In fact, many of the sleeves have become far more valuable than the discs they once held.