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It was May 25, 1969, when the stars of U.K. rock ‘n’ roll aligned at the Merriweather Post Pavillion in Columbia, Md. 

Locals had seen such heavy-hitting ’60s acts as Jimi Hendrix, Vanilla Fudge and Jeff Beck and other heavy 60’s acts. But this show was one for the ages, as The Who and Led Zeppelin shared the stage for the first, and, to rock experts’ knowledge, the only time on U.S. soil.

This one-time pairing today is one of the most enviable double bills in U.S. concert history, and not just for the music. Little memorabilia is around for any of Led Zeppelin’s early U.S. tours. has unearthed a first and only printing of the silkscreen concert poster from the show. The Peter Max/Yellow Submarine-style poster by local artist T. Silverman is one of only four of these posters known to have survived. One is in the Rock and Roll Hall of Fame, and the other two belong to private collectors.

The stunning poster is in near mint condition, vith very bright colors, a ’60s design, and unquestional provenance. It came directly from a member of the promotional staff. is proud to able to offer this poster for public sale for the first time ever. 

The Who had already toured the states numerous times by the spring of ’69, leaving behind a trail of destroyed hotel rooms, smashed guitars and damaged ears everywhere they went. Virtually untouchable, The Who arrived in the states to support their brand-new rock opera, Tommy, which had been released two days before. When The Who rolled into Columbia, they came head to head with a band that borrowed heavily from their own conceptual style — and one that John Entwhistle had basically given its very weighty name.  

Led Zeppelin, meanwhile, were on only their second U.S. tour, but they had already garnered a reputation of being one of the wildest, heaviest and most out-of-control bands out there: a definite — maybe the only — challenge to The Who’s supremacy. 

Zep’s sheer musical power and take-no-prisoners attitude already had made them legends among fans (especially groupies) at an almost unheard-of rate. By the end of that 1969 tour, Led Zeppelin was a headliner in its own right, sharing the bill with no one.  

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Hurry! The auction ends Dec. 12, 2007!

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