Tag Archives: swag

Beyond Vinyl: Promo swag makes quirky collectibles

by Stephen M.H. Braitman — The world of music promotional items, or swag, has a long and special history. When the music industry started swinging as a commercial force, marketers and publicists took their cue from titans like Coca-Cola and Ford Motor Company. The object, of course, was to spread the brand, make the name known, and sell product.