Tag Archives: swag

Bill Lloyd’s “Lloydering” is a Welcome Treat

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Bill Lloyd – Lloydering (SpyderPop Records) Even though he’s probably best known as half of the country duo Foster and Lloyd, Bill Lloyd has always been a popster at heart. He’s released tons of sturdy, jangly power pop over the …

Beyond Vinyl: Promo swag makes quirky collectibles

by Stephen M.H. Braitman — The world of music promotional items, or swag, has a long and special history. When the music industry started swinging as a commercial force, marketers and publicists took their cue from titans like Coca-Cola and Ford Motor Company. The object, of course, was to spread the brand, make the name known, and sell product.