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Exclusive Elvis merchandise destination site features newly-designed apparel, music and more

Authentic Brands Group and the Thread Shop join forces for official Elvis Presley store on

May 26, 2021-New York, NY - The Thread Shop, Sony Music Entertainment's merchandising division, and Authentic Brands Group (ABG), a brand development, marketing and entertainment company, have partnered to offer a variety of Elvis Presley products and merchandise, including newly-designed apparel, on the Amazon Elvis Presley store.

Image credit: The Thread Shop

Image credit: The Thread Shop

In 2013, ABG purchased the majority stake in Elvis Presley Enterprises, which includes the artist's estate, image/name/likeness rights, and music publishing assets in addition to the world's foremost collection of Elvis' music, photos, movies, television appearances and performance specials.

The Amazon Elvis store offers fans a wide variety of merchandise including apparel, accessories, toys, books, movies, music (streaming and physical product) and more. The Thread Shop has created an exclusive line of Elvis apparel for the store with newly-designed pieces including t-shirts, tank tops, V-necks, raglan sleeves, crew sweats, hoodies and more.

Image credit: The Thread Shop

Image credit: The Thread Shop

About The Thread Shop

The Thread Shop is a leading music merchandising company from Sony Music Entertainment focused on enhancing artist branding, revenues, and marketing through the development of high-quality products and compelling shopping experiences. The Thread Shop designs, manufactures and markets fashionable and functional merchandise and lifestyle goods that reflect the vision and aesthetic of its artist and brand partners. It offers artist-specific product lines, limited-edition customized merchandise and full-scale tour merchandising through a variety of online and physical retailers, as well as through artist e-commerce sites and pop-up retail environments in tour venues and stores. Its artist partners include The Beatles, A$AP Ferg, Bob Dylan, DJ Khaled, Joan Jett, Led Zeppelin, Lil Nas X, Maluma, Ozuna, and Roger Waters, among others.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and in more than 6,200* freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion** in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®*, Spyder®, Volcom®, Airwalk®, Nautica®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in June 2021*. 2021E**

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