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Julien's Auctions set a new world record for Beatles NFT auction

"Lennon Connection: The NFT Collection" (first NFTs of Julian Lennon) at Julien's Auctions brings in $158,720 and a new world record for Beatles NFT.
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Los Angeles, California – YellowHeart, the NFT marketplace for music, ticketing and community tokens, and Julien’s Auctions held on Monday, February 7th live in Beverly Hills and online at juliensauctions.com's first all NFT event, “Lennon Connection: The NFT Collection,” an exclusive auction presenting NFTs of Julian Lennon’s private collection of Beatles iconography and historic personal items from his father John Lennon.

The auction of the six NFTs brought in a total of $158,720 and a new world auction record with its top selling item, “Hey Jude” notes written by Paul McCartney 1:1 NFT selling for $76,800 – the highest price paid for a Beatles NFT at auction. 

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The 1968 Beatles' masterpiece frequently included on music lists of the greatest songs of all time was written for Julian Lennon by Paul McCartney to comfort him during the time of his parents John and Cynthia Lennon’s divorce. These are his original notes, which include his personal doodles and drawings of the Beatles' biggest-selling single in the U.S., having sold five million copies in the first six months of its release and became the number one song in 12 countries.

These NFT offerings are unique and non-interchangeable units of data stored on the blockchain. Each piece is a 1 of 1 Edition. Other highlights of the auction included:

Afghan Coat from Magical Mystery Tour 1:1 NFT sold for $22,400 well over its original estimate of $6,000. Four-year-old Julian was present on the set of the film Magical Mystery Tour, where his father John Lennon often wore this coat sometimes paired with pinstripe trousers and jewelry. John also wore the coat at the launch party for the iconic album, Sgt. Pepper’s Lonely Hearts Club Band.

Gibson Les Paul Guitar Copy Gifted by John Lennon to Julian Lennon 1:1 NFT sold for $12,800 over three times its original estimate of $4,000. A Christmas gift from his father, Julian has played this Gibson Les Paul copy guitar on many occasions, but never publicly because it is too precious to him. “I never used it on record, but I probably wrote a few tunes on it. In my eyes, it was, and still is, the most beautiful guitar,” said Lennon.

Gibson Les Paul 25/50 Guitar Gifted by John Lennon to Julian Lennon 1:1 NFT sold for $11,520. This special-order rare 25/50 model was launched to commemorate the 25th anniversary of the Les Paul model guitar and the 50th anniversary of Les Paul’s career in music. A gift to Julian from John, this guitar was one that John used to teach Julian chords on and help improve his playing techniques when he would visit.

Gibson 1959 Guitar Gifted by John Lennon to Julian Lennon 1:1 NFT sold for $22,400 over five times its original estimate of $4,000. Used in some of Julian’s earliest performances at Kingsmead School in Hoylake, this was one of his favorite guitars because it had a short neck and was easier to play. A gift from his father, it holds a special place in his collection.

Black Cape Worn by John Lennon from the movie Help! - 1:1 NFT sold for $12,800. Though Julian was too young to have memories of this time, his mother Cynthia recalled how she and John learned how to ski in Austria during the film shoot for Help! This black cape was worn by John in the movie’s scenes filmed in the Alps.

In this first-of-its-kind event, special NFTs were sold of iconic pieces from one of the most storied father and son relationships in rock and roll history – John and Julian Lennon. The deeply personal keepsakes, symbolizing the connection between father and son, were offered as audio/visual collectibles and narrated by Julian personally with a specific heartfelt memory. These were the first NFT items to come up for auction from the GRAMMY® Nominated singer/songwriter, multi-faceted artist, entrepreneur and humanitarian Julian Lennon. This first drop consisting of items of his father’s as well as gifts and memorabilia from his own life and childhood, establishes Lennon’s foray into this new secondary marketplace while sharing his intimate and private collection in an authentic and meaningful way with the world as well as giving back. A portion of the sale proceeds from this NFT collection will benefit The White Feather Foundation (TWFF), which will use the funds to purchase carbon removal from Nori in the form of Nori Carbon Removal Tonnes (NRTs). The auction presented collectors a chance to join this new developing Lennon Connection NFT community that is shared with Lennon, who owns the one and only physical counterpart.

“The Lennon Connection is a trailblazing NFT collection that set the template for how high-end collectible memorabilia will use NFTs,” says Josh Katz, CEO and Founder of YellowHeart. “The highly successful sale demonstrates that fans are very interested in NFTs of these sought-after physical collectibles.”

“With Lennon Connection: the NFT Collection, our first all NFT auction, Julien’s Auctions now not only holds the top world records of tangible historic Beatles memorabilia sold at auction but now also of Beatles NFTs,” said Darren Julien, President/Chief Executive Officer of Julien’s Auctions. “It’s been an honor partnering with Julian Lennon and YellowHeart in this first-ever event which confirms the growing interest and value of Beatles memorabilia as one-of-a-kind NFT collectibles”


Julien’s Auctions has broken world records with the sale of Beatles memorabilia including John Lennon’s acoustic guitar which sold for a record $2.4 million, Ringo Starr’s Ludwig drum kit which sold for a record $2.2 million, The Ludwig Beatles Ed Sullivan Show drumhead which sold for a record price of $2.1 million, Paul McCartney’s handwritten lyrics to “Hey Jude,” used in studio for its recording at Trident Studios, London in July 1968 which sold for $910,000, and The Beatles White Album owned by Ringo Starr that sold for $790,000. This auction furthers the world record-breaking auction house to the stars’ entry into digital art sales.


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About YellowHeart:

Founded in 2017 by NYC-based music blockchain innovator and leader Josh Katz, YellowHeart is the leading NFT marketplace for music NFTs, tickets, community tokens and more, working with artists such as the Kings of Leon, Maroon 5, the late XXXTentacion, Brandi Carlile, ZHU, Burnley F.C., and more.

Sitting at the intersection of what has happened to cryptocurrency and what is happening to art and ticketing, YellowHeart is taking the blockchain's power to bulldoze the norms of selling tickets and art by creating an asset class that recognizes that buyers need a mechanism to irrevocably trace the provenance of a tradeable item, and creators should get paid a portion of all future profits derived from trading the work they created. https://yh.io/

  

About The White Feather Foundation

Established in 2007 by Julian Lennon, The White Feather Foundation brings awareness to worthy organizations by amplifying their voices, expanding their supporter communities and providing funding for their initiatives. This is achieved through the support of projects across the globe that foster education and good health; preserve Indigenous cultures; sustain our environment and give access to clean water for the conservation of life. For more information: whitefeatherfoundation.com

  

ABOUT JULIEN’S AUCTIONS

Julien’s Auctions is the world record-breaking auction house. Collaborating with the famous and the exclusive, Julien’s Auctions produces high-profile auctions in the film, music, sports and art markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix and many more. In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. Based in Beverly Hills, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com. Connect with Julien’s Auctions at www.facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions or www.instagram.com/juliens_auctions